As part of Swachhta Pakhwada 2024, the Central University of Kerala (CUK) has launched a Selfie Booth and Signature Campaign on campus to promote awareness of cleanliness and hygiene. The Hon’ble Vice Chancellor (i/c), Prof. Vincent Mathew, inaugurated the initiative. The event saw the presence of several key university officials, including Dean of Students' Welfare, Prof. Rajendra Pilankatta, Hindi Officer, Dr. Anish Kumar, and NSS Program Coordinator, Dr. S. Anbazhagi. This campaign is one of the many activities organized by CUK from September 1 to 15 as part of the nationwide cleanliness drive, Swachhta Pakhwada 2024.